AJ's Ski & Sports Privacy and Security Policy

Effective Date: April, 2009

AJsSportingGoods.com respects your privacy, and we are committed to protecting it. We provide this Privacy Policy to describe the personal information that is collected when you use our website.

By using our site or otherwise providing information to us, you are accepting the practices described in this Policy.

Scope of This Privacy/Security Policy

This Policy applies to personally identifiable personal information, or "personal information," that we collect when you visit our website. It also applies to personal information we collect when you otherwise interact with us, such as when you make a payment, place an order, sign up for an activity, or contact customer service.

Personal Information

Personal information under this Policy is personal information that we directly associate with a specific person such as the person's name, address, phone or fax number, email address, account information (e.g. credit card information and online registration), online activities or other specific personal information. Because of the broad range of services and product offerings at AJsSportinggoods.com, we collect other very specific personal information. For instance, on the equipment reservation pages, we may collect age or date and year of birth and the number of children in your family. For the gear rentals, we may also need to collect vital statistics such as height and weight and athletic ability.

Collection of Personal Information

We collect personal information about you in the normal course of our business when you shop on our site or when you use our services or otherwise interact with us. Various ways in which we may obtain personal information from you are described below.

Personal Information You Provide. We collect personal information that varies with your purchases, interests, and activities and what you chose to provide to us. We collect personal information when you sign up for, purchase, or use our products or services, when you register on our site or when you email, call or otherwise communicate with us. We also collect personal information when you call or email our customer service representatives, when you pay for a service, or when you contact us about a product or service you have previously purchased. In some cases, the personal information we ask you to provide will be mandatory for purposes of participating in a particular activity or service. If you do not provide this personal information, your participation may be limited or prohibited.

Our Use of Personal Information

We use the personal information we collect for a variety of purposes; for example, to provide products or services, process and complete transactions, ship or otherwise deliver goods or services, respond to requests, make internal business decisions, evaluate available offers and make decisions about services offered, protect our rights or property, create products and services, anticipate and resolve actual or potential problems with our products and services, and inform you of AJ's products, services and offers that we believe you will find of interest.

Below are some additional, more specific examples of how we use personal information:

•  We use your billing and credit card personal information to process your orders for products and services, to deliver products and services to you, and to bill you for them.

•  We may use your personal information to verify and validate your identity.

•  For marketing and similar purposes, we may use personal information to offer products and services from us or others.

•  Although our site is intended primarily for U.S. users, we do ship orders internationally. We may transfer personal information about you worldwide in any manner consistent with this Policy.

•  We keep information as a record of our interactions with you. If you place an order or otherwise deal with us or our representatives over the telephone, we may record the conversation. Personal information referenced in the call may be recorded or entered into another media (e.g., a computer). We may also keep logs of online chat and emails we receive from you.

•  We may provide notice of unauthorized access or other invasions of certain security systems, as required by law or otherwise. We may do so by posting notice on our site or sending notice to any email address we have for you, or by other means. You understand that notice to you will count as notice to others using your account or membership and you agree to pass this notice on to them.

•  We may use personal information about you in an attempt to do any or all of these kinds of things: (i) prevent or investigate fraud, crimes, unauthorized use of personal information or the site, or economic or personal harm to anyone (including AJ's); (ii) facilitate product recalls; and (iii) to investigate, protect, defend, or enforce rights and property of AJ's or anyone else. In listing these types of actions where we may use personal information, we are not promising to take any such action and we will take or not take such action in our sole discretion.

It is impossible to list every lawful use that we might make of personal information and the above examples are not intended to do so - they are only a general description and are for illustration.

Disclosure of Personal Information

Except as described in this Policy, our business practice is to not disclose personal information about you outside of AJ's without your consent. We disclose personal information as follows:

•  With Your Consent. We disclose personal information about you to third parties with your consent. We may obtain consent from you in several ways, such as in a form or agreement; online, through "click-through" agreements or registration pages; verbally, through interactive voice response; or when your consent is part of the terms and conditions through which we provide you a particular product or service. Your consent is sometimes implicit. For example, if you purchase a product through our site and ask that it be shipped to your home or other address, you implicitly consent to our disclosure of your name and address to a third-party shipping company to complete delivery, of your credit card number to the credit card processor to authorize the transaction, and to the bank to collect payment.

•  Product or Service Fulfillment. We may disclose personal information to third parties who complete transactions or perform services on our behalf, transactions on your behalf, or transfers related to providing products or services to you. For example, we may contract with third parties to host a site, collect and provide products reviews, or send our emails. Through contracts with these third parties, we restrict the manner in which they may use and disclose personal information about you without your consent.

•  Legal Process; Protection of AJ's and Others. We may disclose personal information to comply with the law (e.g., a lawful subpoena); to enforce or apply any contracts or agreements; to initiate, render, bill, and collect for products or services; to protect our rights or property; in connection with claims, disputes, or litigation; to protect ourselves, and other customers from the harmful acts of others (e.g., theft, fraud, or abuse); or if we determine disclosure of personal information is necessary in an emergency.

Access to Personal Information

We do not maintain all personal information in a form that can be accessed or updated by you and some items may not be changed (e.g., transaction records). Accordingly, we will determine what may be accessed and how; we may also keep a record of changes (including deletions) and disclose them for lawful purposes. We keep personal information for as long as we think is necessary or advisable and we reserve the right to retain it to the full extent not prohibited by law. We may discard personal information in our discretion so you should retain your own records. Often it is not feasible or advisable to discard personal information (such as commingled personal information), so we reserve the right to retain it but treat it as inactive or discarded. You may make a request for us to update personal information (that is eligible for updating) by contacting our Customer Service department via email, telephone, or mail (see Contact Us) for specific addresses and numbers); typically it takes us about two days to process an update request and we reserve the right to take longer.

Security of Personal Information

AJsSportingGGoods.com takes physical, electronic, and procedural measures to protect personal information from unauthorized access, use, or disclosure while it is under our control. Even so, security breaches and mistakes can and do happen and we do not guarantee the security of personal information. AJ's employs THAWTE Secure Sockets Layer (SSL) technology to encrypt during transmission the payment card personal information you input when placing an order on our site. SSL is a commonly employed method of encrypted communication used on the Internet. Except for those transmissions, you should assume the site is not encrypted. Email communications and online chat are not encrypted, so do not include sensitive personal information in them. "Phishing," imposters, and fake websites are a fact of modern life. We have obtained Shif4 a real-time payment gateway for our site. Shift4 is an independent third party that authenticates the identity of Internet clients. By registering with Shift4, we provide a means for you independently to help determine that the entity you are dealing with over the Internet is actually AJsSportingGoods.com. http://www.shift4.com/

What Can You Do To Protect Personal Information

At any time, if you believe personal information about you within our control has been accessed by unauthorized persons, please contact us at the address below.

An important part of ensuring the security of personal information is your own effort to protect it against unauthorized access or use. For instance, when you create an account on our site, you will chose a password. You should protect the security of your password to keep the other personal information you provide secured. Do not give your password to anyone else unless you intend that they have the same full access and ability to make changes to the account that you have. Change your password periodically.

Changes to this Policy

This Policy replaces all previous disclosures we may have provided you about our personal information practices. We will update this Policy if our practices change or if laws or regulations require that we change it. If we decide to disclose personal information in a way that is materially different from that which was stated in this Policy at the time personal information was collected, we will notify you by posting notice of the change on our site and on this page for a reasonable period before we implement that change and, if feasible, will give you an opportunity to opt out of the proposed use of personal information.

How to Contact Us

We respect your privacy and are committed to effecting the policies described in this Privacy Policy. If you have any questions, comments or concerns about this Privacy Policy or about our privacy practices, please call our customer service representatives at 1-800-226-6257 or send an email message to service@ajssportinggoods.com. You may also direct your privacy-related comments or questions to the following address:

•  AJ's Ski & Sports.

•  Attention: Internet

•  PO 1545

•  Stowe , VT 05672

NEED HELP? If you need more help, call customer service at 1-800-226-6257or 1-802-253-4593.